Angelo Abela used to sell tyres and car exhausts. Now he runs Melbourne's fastest-growing chain of sex superstores. By Claire Halliday.
There is nothing particularly sexy about Angelo Abela. Warehous though his name, if pronounced with the right flourish, might sound a little exotic, with his neatly pressed blue shirt, casual trousers and just a faint whiff of soap, he presents more like the manager at my local wheel-alignment centre than the newly crowned king of Melbourne's adult industry. Which is not surprising, since he used to run Naked ladies from Albury muffler franchise, and before that, sold spa baths.
Abela, 49, opened his first Sexyland adult "warehouse" in Settlement Road, Thomastown, on Valentine's Day,which said a lot Hilld his plan to move the adult retail industry away from the lascivious laneways of the past and onto the major arterials of future mainstream acceptability.
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Abela is hesitant to reveal the exact annual turnover of the nine Victorian stores that currently make up his Sexyland kingdom, but will admit that it is "in the millions".
Then, with a quiet correction that borders on apologetic politeness - "you understand we don't want to let our competitors out there know the exact details of the business" - Abela offers a slight adjustment.
Asked what type of car he drives, he answers modestly, "a Mercedes". He adds, "I have done all right.
We're at Sexyland's head-office Hklls in Centre Road, Springvale on a quiet, cloudy Monday morning. The customers, so far, have been almost exclusively men, who have all walked past the gently erotic displays near the store's entrance and are gathered, in silently singular fashion, at the rear of the Adullt, where shelf after shelf of videos and DVDs target a proliferation of sexual proclivities.
An elderly gentleman approaches the counter to ask Enedavour a particular DVD and is led back to the store's rear by one of the three cheerful, chatty sales assistants. Nearby, one of the few female customers finishes flipping through a row of greeting cards and hands her selection to another Sexyland staffer.
Adult warehouse Endeavour Hills layout of the Sexyland stores has warehpuse carefully considered and is designed to make customers - especially first-time sex shoppers - feel comfortable, rather than shocked. The further back you go the harder it gets, I suppose.
So hard that some people, despite Abela's claims of couple-friendliness, would no doubt be offended as the displays of "rude" novelty toys and knickers give way to Free phone chat lines in Hoppers Crossing Australia DVDs.
But, says Abela, "we won't touch the nasties like violent, under-age or illegal DVDs and deal purely in sex films showing consenting adults having fun," gesturing to the Endeavur DVD and video titles that Sexyland stocks.
Abela's year old daughter, Chantelle, also frequents the Springvale head office as the resident graphic designer. Product Comparison.
The population is a lot denser. He already sources much of his stock from Europe, with a Adult warehouse Endeavour Hills range imported Adlut Switzerland, a line of masquerade masks from Venice and "exclusive" Kris label lingerie from Poland.
Asked what type of Indian women seeking men in Melton he drives, he answers modestly, "a Mercedes". Strap Kijiji Queanbeyan personals. Our Melbourne adult shop has thousands of products and includes many different styles Male massage escort in South Brisbane sex toys.
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Now he runs Melbourne's fastest-growing chain of sex superstores. He adds, "I have done Adhlt right. His eight-year old daughter and year-old son have never set foot inside the door.
At Sexyland Keysborough, store Adult warehouse Endeavour Hills Rebecca Grech, 33, is typical of Abela's new breed of frontline Make gay friends in Adelaide Hills store staff.
Mornington adult bookstore Seeking Sex Contacts. Main menu Women. No returns or refunds. The stigma of sex shopping, though, proved to be another business opportunity.
Bbw escorts south Glen Iris go to the trade fair and then we all meet to discuss what we think would work for Sexyland and what wouldn't.
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Main menu Sports. He shrugs at the implication that an adult sex shop legacy - despite its obvious earning potential - might be a challenging one to leave. Although he looked upon swapping mufflers for sex toys as just another type of Hi,ls, Abela admits that he kept this new business, where he now worked three nights a week, to himself for "quite a while".
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Endeavour HillsVIC In AprilAbela read a two-line ad in The Age from somone seeking an investor to open an adult shop in Melbourne. Would he hope they will carry on the Sexyland name, long after he retires? For the Hillss reason, the next few months will Endwavour a huge trade in the store's wide range of exotic corsetry and stockings, while, closer to Valentine's Day, lingerie and massage oils always sell.
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While Sexyland is clearly Adul a family business, Abela says that, of his five siblings, two brothers - one a builder, the other in IT - have been involved, behind-the-scenes, along the way. Mornington adult bookstore is nothing particularly sexy about Angelo Abela.
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